Cartel Bros, the Indian spirits sensation has taken the industry by storm, with yet another milestone. Their flagship Scotch whisky, The Glenwalk, has been crowned with a Gold Medal at the prestigious India Wines and Spirits Award (IWS) 2024. Since its launch in June 2023, Glenwalk has garnered praise, winning not just people’s hearts but awards and accolades, including a Gold Medal at ProWine 2023, a Silver Medal at the 2024 London Spirits Competition, and a Silver Medal at the IWSC 2024, underscoring its superior quality & exceptional taste and further cementing the brand’s versatile profile.
This recognition is a testament to Cartel Bros’s unwavering commitment to quality and innovation. The Glenwalk has quickly become a favourite among whisky connoisseurs, thanks to its exceptional taste profile and rich heritage. Its rich, dark colour and enticing aroma of treacle, flapjack, and sweet caramel entice the senses, while the luxurious mouthfeel and lingering hints of fruit and spice leave a lasting impression. Not just this, The Glenwalk’s premium quality at an accessible price has made it a revolutionary player in the industry. The Glenwalk has leveraged the expertise of Cartel Bros’ spearheaded by co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani and their Chief Business Officer Neeraj Singh to achieve this phenomenal success. The Gold Medal win at the IWS is a major milestone for the brand as it continues its journey to global recognition.
Mokksh Sani, Founder of Living Liquidz, Mansionz, and Co-founder of Cartel Bros, shared his excitement: “When we started this journey, we dreamed of creating a Scotch whisky that would stand shoulder-to-shoulder with the best in the world. To see The Glenwalk honoured with a Gold Medal at the IWS is a dream come true. It’s a testament to the passion, dedication, and hard work of our entire team. This award is a validation of our belief in India’s potential to produce world-class spirits.”
Sanjay Dutt, the renowned actor and brand ambassador for The Glenwalk, added: “The moment I first tasted The Glenwalk, I knew it was something special. It’s a whisky that captures the essence of Scotland’s rich heritage while also reflecting India’s unique spirit. This Gold Medal win is a well-deserved recognition of the exceptional quality and craftsmanship that goes into every bottle. I’m incredibly proud to be associated with a brand that’s making such a significant impact on the global spirits industry.”
The Glenwalk’s success at the IWS is a testament to its exceptional character. The Glenwalk’s reputation for quality transcends borders, captivating enthusiasts both in India and globally. Cartel Bros has been making waves in the industry with its strategic expansion plans and new product launches. The brand has a strong focus on building brand awareness and distribution channels both domestically and internationally. The Gold Medal win at the IWS is a major step forward in achieving their ambitious goals.
As The Glenwalk continues to gain recognition and accolades, Cartel Bros. is poised to become a leading player in the global spirits market. This Gold Medal win is just the beginning of a bright future for the brand.
